This is my best advice to any company that struggles with delivering data-driven results: involve analytical function early in the process.
Never ask for specs. Collaborate to on the questions.
Have you had your analysis disregarded when the conclusions did not confirm long held assumptions? Learn how to help businesses balance data answers with intuition when they suggest different directions.
How do we define this nebulous notion of big data? Is big data just large amounts of conventional data? Does it only live online? Is it a fancy nickname for unstructured data? What methods are used to analyze big data?
What is the difference between Data Science and Analytics, and is there any? Watch to find out.